National Planning Corporation Investment Lawyer
National Planning Corporation (NPC), formerly based in Santa Monica, California, was a full-service independent broker-dealer and registered investment adviser. Prior to its acquisition, NPC offered a broad range of investment products and advisory services to independent financial professionals and their clients. This review covers the firm’s history, regulatory profile, and key business metrics, with a focus on compliance and client relations.
History of National Planning Corporation
National Planning Corporation was founded in 1979 and operated as part of the National Planning Holdings network, which also included SII Investments, Inc., INVEST Financial Corporation, and Investment Centers of America. NPC served independent advisors nationwide, offering brokerage and advisory platforms. In 2017, the firm and its affiliates were acquired by LPL Financial, resulting in the eventual dissolution of NPC as a standalone entity.
Key Business Metrics
CRD Number
NPC operated under CRD number 29604. This identifier was used by regulatory authorities to monitor its registration, disciplinary history, and disclosure events.
Number of Regulatory Events
Before its acquisition, NPC was involved in multiple regulatory matters. These primarily involved supervisory failures and improper sales practices, prompting regulatory inquiries and enforcement actions.
Number of Employees
NPC supported hundreds of independent financial advisors and a smaller staff of compliance, operations, and support personnel. Its business model emphasized advisor autonomy within a regulated framework.
Assets Under Management (AUM)
NPC managed billions in client assets through its affiliated advisor network, offering a wide array of investment and retirement solutions prior to its merger with LPL.
Revenue
As part of National Planning Holdings, NPC contributed significantly to the network’s revenue through commissions, advisory fees, and product sales before being absorbed into LPL’s infrastructure.
Regulatory and Compliance Landscape
NPC operated under the regulation of FINRA and the SEC. Although it provided compliance support to its independent advisor base, its regulatory history included serious oversight lapses. These compliance failures were a factor in the eventual restructuring and sale to LPL Financial.
Notable Regulatory Issues
NPC faced regulatory proceedings related to:
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Supervisory Deficiencies: The firm was cited for inadequate supervision of complex product sales and lack of oversight of independent advisor conduct.
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Disclosure Deficiencies: Issues were raised about NPC’s failure to ensure full transparency around commissions, fees, and conflicts of interest.
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Fines and Settlements: NPC paid regulatory fines to resolve allegations of unsuitable recommendations and failure to follow supervisory procedures.
These events reflected the inherent compliance risks associated with large, independent broker-dealer networks.
Customer Complaints
Clients of NPC lodged complaints that included:
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Unsuitable Recommendations: Investors alleged that advisors recommended inappropriate products for their risk profiles or investment goals.
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Alternative Investments: High-commission products, such as non-traded REITs and limited partnerships, were often the subject of disputes.
The firm handled many of these complaints through regulatory settlements, internal reviews, and client arbitration.
Advisor Support and Client Services
NPC offered its affiliated advisors access to an open-architecture platform, investment research, and operational support. The firm emphasized independent practice models, though the lack of centralized oversight occasionally led to compliance challenges.
Clients benefited from a variety of investment and planning tools. However, the firm’s decentralized nature made uniform oversight more difficult, prompting concerns about consistent service quality and regulatory adherence.
Customer Experience and Reputation
NPC had a mixed reputation in the industry. While it was appreciated by advisors for its flexibility and independence, clients and regulators raised concerns about inconsistent compliance and oversight. These challenges contributed to its eventual absorption into a larger, more centralized organization.
Looking Ahead
With NPC no longer operating independently, many of its former advisors and clients transitioned to LPL Financial. The acquisition was part of a broader industry trend toward consolidation, aiming to bring greater consistency and oversight to advisor practices. The legacy of NPC serves as a case study in the balance between advisor independence and regulatory compliance.
Final Thoughts
National Planning Corporation played a significant role in the independent advisory space for several decades. While National Planning’s business model supported advisor autonomy, its compliance shortcomings led to regulatory scrutiny and eventual consolidation. For more information, contact Bakhtiari & Harrison.